on PPC Ad Spend
(2.87X industry average)
H & CO is a PPC Agency headquartered in Toronto specializing in pay-per-click advertising for companies looking to grow their online leads and offline sales. Before founding H&Co, our team collectively generated over $10,000,000 on B2B PPC advertising perfecting the strategy we have today.
Pay Per Click is an advertising model where the publisher is paid only for the targeted traffic they send to your website. Paid advertising is typically to generate online sales or generate leads for offline sales.
Our 15 years and $10,000,000+ of PPC advertising experience have evolved into the ability to target the right person at the right time with the right messaging.
The H&Co team is comprised of:
This talent stack allows us to quickly ideate, efficiently optimize, and execute killer PPC campaigns.
We continue to test and implement new PPC channels as they emerge, giving us access to new mediums, targeting parameters, and visitors.
Accurately attributing each purchase to the set of clicks, impressions and website visits is the foundation of our PPC advertising strategy. We have the tools and expertise and expertise to track complex buyers’ journeys and make decisions grounded in the whole truth.
Pay Per Click is an advertising model where the publisher or website is paid for the traffic they send your site. Ad Platforms like Google, Facebook, Bing, and Linkedin all have PPC Options
We recommend spending 30x your current "cost per lead" If you are starting from scratch and dont have a "CPL" we recommend a minimum of $2500/month.
One of the benefits of PPC is that the traffic comes immediately after launching. sales typically lag based on your sales cycle length.
Our PPC Services start at $1,000/month + a minimum advertising spend of $2500 (to pay for the ads)
The length of time you need to have your paid ads Managed professionally depends on your goals and budget.
if your business pends more than $4,500/month on advertising having our PPC specialist, graphic designers and copywriters constantly iterate and optimize the messaging, targeting and channels would
Pay Per Click ads on search engines are effective at attracting relevant traffic ready to buy without the overhead of SEO or it can fit within your SEO strategy to test out keyword search volumes and quality before spending the effort required to rank organically.
Pay Per Click advertising can work for any business if executed thoughtfully. We customize the channels and messaging based on the nuances of your business.