Account-Based Marketing (ABM)

Our Account-Based Marketing (ABM)  strategies target and engage a specific list of decision makers in a company with highly personalized ad campaigns. Through ABM, we’re able to expose the right message to the right people to achieve your ultimate KPI: more sales.

In a nutshell

ABM is a digital marketing strategy for B2B companies that know exactly the companies or company profiles they would like to target.

Account-based marketing immediately reallocates your marketing energy from lesser-value to high-value companies to ensure marketing and sales are aligned. This allows your team to work and communicate with valuable accounts as if they’re individual markets. Alongside customizing the buyer’s journey, content, and campaigns to those targeted accounts, you’ll see a boost in ROI, optimization, and customer loyalty.

OUR M.O

We begin by understanding your customer, their journey to purchase and your competition. We then communicate your company offering using custom content to a select group of decision-makers in a set of predetermined companies.

01

learn

We begin by identifying your ideal customer profile and key decision makers in the buyers’ journey. 

02

Strategize

With your customer in mind, we create a “go-to-market strategy” that outlines features, benefits, and customer pain points along with our content and marketing channel strategy.

03

Create

Based on the go-to-market strategy we work with your subject matter experts to create compelling content. This could be whitepapers, screen shares, podcasts, videos and more.

04

Execute & Iterate

Based on the strategy, we execute the media buys & email campaigns, getting the relevant content in front of the decision-makers of the targeted list of companies. Measuring based on our goals every step of the way.

We use any available marketing channel ie, google ads, LinkedIn messages, emails, podcasts and more.

We’ve even sent an ice cream truck with free ice cream to a business before to get their attention (it worked)