Account-Based Marketing (ABM)

Our Account-Based Marketing strategies target and engage a specific list of decision makers in a company with highly personalized ad campaigns. Through ABM, we’re able to expose the right message to the right people to achieve your ultimate KPI: more sales.

In a nutshell

ABM is a digital marketing strategy for B2B companies that know exactly the companies or profiles they would like to target.

Account-based marketing immediately reallocates your marketing energy from lesser-value to high-value companies to ensure marketing and sales are aligned. Your team gets to work and communicate with valuable accounts as if they’re individual markets. 

Alongside customizing the buyer’s journey, content, and campaigns to those targeted accounts, you’ll see a boost in ROI, optimization, and customer loyalty.

OUR M.O

We begin by understanding your customer, their journey to purchase, and your competition. We then communicate your company offering by showcasing custom content to a specific group of decision-makers in a set of predetermined companies.

01

learn

We begin by identifying your ideal customer profile and key decision makers in the buyers’ journey. 

02

Strategize

With your customer in mind, we create a “go-to-market strategy” that outlines features, benefits, and customer pain points within our content and marketing strategy.

03

Create

Based on the go-to-market strategy, we work with your subject matter experts to create compelling content. This could be whitepapers, email campaigns, screen shares, podcasts, videos, and more.

04

Execute & Iterate

We execute your strategy with media buys & email campaigns to the relevant content in front of the right people from a targeted list of companies. 

We use any available marketing channel ie, Google ads, LinkedIn messages, emails, podcasts and more. 

We’ve even sent an ice cream truck with free ice cream to a business before to get their attention (BTW, it worked).