Account Based Marketing (ABM)

Marketing to a select list of decision makers within a target company with customized offers and messaging.

ABM [/əˈkount/-/bāst/-/ˈmärkədiNG/]:
Account-based marketing (ABM) is a b2b marketing strategy where a company targets a select group of accounts that represent significant growth opportunities with tailored marketing and sales support.

In a nutshell

ABM is a digital marketing strategy for B2B companies that know exactly the companies or company profile they would like to target.

OUR M.O

We begin by understanding your customer, their journey to purchase and your competition. We then communicate your company offering using custom content to a select group of decision-makers in a set of predetermined companies.

01

learn

We begin by identifying your ideal customer profile and key decision makers in the buyers’ journey. 

02

Strategize

With your customer in mind, we create a “go-to-market strategy” that outlines features, benefits, and customer pain points along with our content and marketing channel strategy.

03

Create

Based on the go-to-market strategy we work with your subject matter experts to create compelling content. This could be whitepapers, screen shares, podcasts, videos and more.

04

Execute & Iterate

Based on the strategy, we execute the media buys & email campaigns, getting the relevant content in front of the decision-makers of the targeted list of companies. Measuring based on our goals every step of the way.

We use any available marketing channel ie, google ads, LinkedIn messages, emails, podcasts and more.

We’ve even sent an ice cream truck with free ice cream to a business before to get their attention (it worked)